The process

Discovery

Stage 01

This is where we get curious. We talk through your goals, challenges, and what’s not working right now. I dig into your story, your audience, and your vision so I can understand the “why” behind everything we create.

What to expect: collaborative conversations, questionnaires, mood discussions, and clarity around direction.

Design and Strategy

Stage 02

Here’s where ideas come to life. I take what we uncovered and translate it into visuals, strategy, and creative concepts where the exploring styles, refining directions, and testing what feels right happnes.

What to expect: mood boards, sketches or early concepts, feedback rounds, and a shared sense of excitement as things start to take shape.

Delivery

Stage 03

This is the moment where everything comes together. The final product is refined, polished, and ready to make its impact in the real world.

What to expect: final files, launch-ready assets, guidance on next steps, website goes live, and a smooth wrap-up (with room for future collaboration).