Brown Out Electrical is a one-man electrical operation based in California, run by the youngest guy on most job sites, known for his sense of humor, quality work, and no-nonsense attitude. He wanted a brand that matched his energy: something punchy, a little unhinged, and unapologetically tradesman.

The result is a dual logo setup, a clean, sturdy wordmark for hats, shirts, and gear, paired with an illustrated emblem of a rat getting zapped with lightning bolts. It is loud, proud, and built to stand out. The color palette combines high-vis yellow, scorched orange, and grime-core neutrals to bring out the gritty, street-smart vibe. The client was not sure at first about being the electrified rat guy, but once he saw it in context, he was fully on board.