Sappy Little Card Co. is an online greeting card shop serving up pun-filled, cheeky designs with a heavy dose of sass. Think bubblegum pinks, sparkles, and skulls, all wrapped in sweet-meets-sinister vibes. They needed a brand identity that matched the energy of their existing card illustrations and stood out in an oversaturated stationery market.

We created a cutesy skull brand mark with animated potential and paired it with a playful script font, just enough handmade charm without slipping into Hallmark territory. The real win was the blush detail on the skull, which nailed the balance between edgy and adorable. The result is a brand that feels playful and a bit rebellious, exactly what the client wanted.